Building useful products for millions of people.
Hi, I am Victoria. I’m a product designer with 10+ years of experience, passionate about building experiences that measurably transform how people live, work, and connect. I am a co-founder of Tori Health, a digital mental health company that delivers evidence-based, AI-supported treatment for complex and high-risk individuals.
Before that, I was a Staff Designer at Instacart, leading and launching 0→1 projects such as Ultrafast, Carrot Warehouses, and Enterprise Fulfillment.
Before Instacart, I helped redesign Facebook Search and led efforts like Search Design System and Mentions.
In my spare time, I 3D-design interiors, obsess over Pinterest boards, write fantasy fiction, and practice defensive driving on race tracks.
Let’s build something together → vl@exluna.co.
Featured work
Role: Co-founder & CEO / Head of Product Design
Co-founded and led Product and Design at Tori Health, the first digital mental health therapy platform delivering an AI-enabled, therapist-led Dialectical Behavior Therapy (DBT) for high-risk patients. Defined product vision and strategy with my clinical and technical co-founders, built end-to-end HIPAA-compliant patient and provider platforms. Launched in 2025 with a 115k-member PPO network.
Led design for Instacart’s new business offering – Ultrafast Delivery – and the launch of Carrot Warehouses. I led design for 0→1 creation of the end-to-end fulfillment capability suite, including Stock Replenishment, Stowing, Auditing, Picking, Staging and Delivery within the unique context of Instacart Nano Fulfillment Centers. Launched in early 2022 in partnership with Publix, this initiative introduced a new fulfillment model for Instacart, scaled to multiple locations, now adopted by leading retailers nationwide, and featured in Instacart's S-1 IPO filing.
Role: Staff Product Designer
Role: Senior Product Designer
Led the Facebook App Search redesign, focusing on Search Intent and Navigation, a core system enabling 2.7B+ people across the globe to find anything on Facebook every day. I defined a new search design system, contributed to the development of the search intent prediction model, introduced a new search intent system, and launched a new search experience in 2021. This launch fundamentally changed how people search on Facebook, driving statistically significant increases in both search and Facebook app usage for the first time in years.